In a thrilling evolution set to redefine the landscape of compact equipment, Doosan Portable Power (DPP) and Doosan Industrial Vehicle (DIV) are gearing up for a monumental rebranding under the iconic Bobcat name. As we eagerly anticipate the transition into 2024, this blog post delves into the exciting journey that awaits and the transformative impact it promises for both Doosan and Bobcat enthusiasts.

The decision to rebrand DPP and DIV under the esteemed Bobcat brand is not merely a strategic shift; it's a visionary move. Scott Park, Doosan Bobcat CEO & Vice Chairman, expressed the anticipation of unveiling the Bobcat brand in innovative ways. This bold step, driven by a shared legacy of developing high-quality products, aims to expand business lines and offer an even broader range of solutions to customers.

The rebranding of two pivotal business areas, portable power, and industrial vehicles is set to fortify the overall brand equity, market recognition, and consumer recall of all product offerings. By creating a cohesive customer experience, Doosan Bobcat Inc. is poised to extend its footprint, making the brand accessible to a wider audience and in more locations.

Bobcat, a name synonymous with innovation since 1958, has not rested on its laurels. Over the past five years, the brand has launched more machines than ever before, broadening its product portfolio with groundbreaking technologies and innovations. From compact tractors to small articulated loaders, mowers, and turf equipment, Bobcat has consistently empowered groundbreakers worldwide.

Laura Ness Owens, Doosan Bobcat Vice President of Global Brand, articulates the essence of the Bobcat brand. It empowers ambitious and passionate individuals to accomplish more, transcending boundaries globally. Breaking down walls and building up communities, Bobcat takes pride in providing the tools needed for success.

With a refreshed identity, the DPP and DIV product lines will undergo design and aesthetic changes aligned with the current Bobcat branding. The world witnessed the grand unveiling of these rebranded products at key global trade shows in March and April of 2023.

Anticipate the availability of Bobcat-branded material handling equipment and portable power products through Doosan Bobcat’s extensive global dealer network at a later date. It's crucial to note that Bobcat, alongside these rebranded product lines, will proudly remain part of the broader Doosan Group portfolio.

As we stand on the brink of this transformative journey, the rebranding of Doosan to Bobcat in 2024 represents not just a change in name but a commitment to a future where innovation knows no bounds. Bobcat's legacy of empowerment and innovation is set to converge with the strengths of Doosan, promising a new era of possibilities in compact equipment. Now in 2024, witness as Doosan evolves into Bobcat, forging a path towards a better tomorrow.

 Become one of the first to use Bobcat forklifts and revolutionize your warehouse today. Contact (866)254-1164 today and speak with one of our valued team members.